Marketing and Advertising Expenditure Type Analysis
GENERAL FUND (GF)
			2008/09 Revised		2009/10 Estimate	2010/11 Forecast	2011/12 Forecast
E0920 - Employee Related Advertising			£		£	£	£
B2316	Strand 1 - Dance Project	*	900		0	0	0
B2317	Strand 2 - Exercise Referral Project	*	1,000		0	0	0
B2902	Playschemes		1,000		1,000	1,000	1,100
C1000	City Council (Direct) Services - M & A		1,200		0	0	0
C2030	Three Stream Waste Collection		1,200		0	500	0
F1000	Financial Services Management & Admin		400		0	0	0
J1001	Customer Services Mgmt & Admin		600		0	0	0
L1001	Human Resources Mgt & Admin		15,600		15,800	16,100	16,500
N1000	Planning Management & Admin		500		0	0	0
R1000	Revenues Management		500		0	0	0
R2100	Coun.Tax & Resid.Comm.Charge		400		0	0	0
T1000	Economic Development Mgt & Admin		300		0	0	0
			23,600		16,800	17,600	17,600	Recruitment
E3351 - Photographic Materials
N1000	Planning Management & Admin		1,300		1,300	1,300	1,400
T2100	Marketing & Promotion		800		800	800	800
T2103	Tourism Advertising & Publications		1,000		1,000	1,000	1,100
			3,100		3,100	3,100	3,300	Other
E3502 - Brochure Distribution
T2103	Tourism Advertising & Publications		7,900		8,000	8,200	8,300
			7,900		8,000	8,200	8,300	Other
E3605 - Joint Marketing Campaigns
T2103	Tourism Advertising & Publications		5,400		5,500	5,600	5,700
			5,400		5,500	5,600	5,700	Other
E3930 - Misc Advertising
B2100	Salt Ayre Mgt & Admin		10,000		10,200	10,400	10,600
B2401	Carnforth Swimming Pool		500		500	500	500
B2901	Dome Complex		18,200		18,500	18,800	19,200
B2902	Playschemes		1,000		1,000	1,000	1,100
C1000	City Council (Direct) Services - M & A		1,000		1,000	1,000	1,100
D1000	Democratic Services Mgt & Admin		3,500		3,600	3,600	3,700
D2401	Electoral Registration		12,400		8,100	8,300	8,400
F7109	Marsh Revenue Account		200		200	200	200
L2000	Hackney Carriage Licences		500		500	500	500
M2203	Poulton Neighbourhood Management		100		0	0	0
M2206	West End Neighbourhood Management		500		500	0	0
M2300	50 Forward	*	5,000		0	0	0
N1000	Planning Management & Admin		22,300		22,600	23,100	23,500
P1000	Property Services Mgmt & Admin		2,100		2,100	2,200	2,200
P2400	Charter Market Lancaster		2,400		2,400	2,500	2,500
P2401	Assembly Rooms Market		1,200		1,200	1,200	1,300
P2402	Lancaster Market		5,100		5,200	5,300	5,400
P2404	Morecambe Market		11,400		12,400	12,600	12,900
P2500	Off Street Car Parks		1,200		1,200	1,200	1,300
T2100	Marketing & Promotion		27,900		26,700	27,200	27,700
T2103	Tourism Advertising & Publications		6,500		6,600	6,700	6,900
Z2004	Corporate Management		10,500		10,700	10,900	11,100
			143,500		135,200	137,200	140,100	Promotion & Publicity
E3933 - Marketing
A1001	Communications Mgt & Admin		27,700		28,100	28,700	29,200
B2311	Play - Adventure Out	*	4,400		4,300	6,600	900
B2312	Play - Natural Adventure	*	1,000		1,800	1,800	300
B2313	Strand 1 - Morecambe HS Comm Use Porject	*	300		1,000	1,000	800
B2314	Strand 1 - Regent Park Studios Comm Use	*	200		1,000	1,000	800
B2316	Strand 1 - Dance Project	*	300		900	900	300
B2317	Strand 2 - Exercise Referral Project	*	200		300	300	200
B2600	Organised Events - General		12,800		13,000	13,200	13,500
B2900	Platform		18,100		18,400	18,700	19,100
C2030	Three Stream Waste Collection		0		0	2,600
M2201	West End E.P. Delivery Team	*	2,000		4,000	0	0
M2203	Poulton Neighbourhood Management		1,100		0	0	0
M2206	West End Neighbourhood Management		10,000		1,000	0	0
T2103	Tourism Advertising & Publications		12,000		12,200	12,400	12,700
T2308	Employment Access Co-Ordinator	*	1,200		0	0	0
T2316	Storey Institute Implementation Phase		3,000		0	0	0
			94,300		86,000	87,200	77,800	Promotion & Publicity
E3934 - Marketing & Promotion
N2101	Access For The Disabled		500		500	500	500
N2110	Townscape Heritage Initiative 2		5,000		0	0	0
R2007	LHA - DWP Funding	*	10,000		0	0	0
S3102	LPSA Reward		500		700	900	100
T2103	Tourism Advertising & Publications		2,500		2,500	2,600	2,600
T2200	Lancaster T.I.C.		2,000		2,000	2,100	2,100
T2203	Visitor Information		0		0	0	0
T2315	Cycling England	*	17,000		15,000	15,000	0
T2321	Bike It	*	12,500		2,200	2,300	0
			50,000		22,900	23,400	5,300	Promotion & Publicity
E3955 - Exhibitions
T2103	Tourism Advertising & Publications		3,000		4,000	4,000	4,100
			3,000		4,000	4,000	4,100	Promotion & Publicity
Total GF Expenditure			330,800		281,500	286,300	262,200
			23,600		16,800	17,600	17,600	Recruitment	1
Total GF Expenditure By Type			16,400		16,600	16,900	17,300	Other
			290,800		248,100	251,800	227,300	Promotion & Publicity	2
			330,800		281,500	286,300	262,200
HOUSING REVENUE ACCOUNT (HRA)
			2008/09 Revised		2009/10 Estimate	2010/11 Forecast	2011/12 Forecast
E3311 Newsletters			£		£	£	£
H1000	Council Housing Mgt & Admin		8,200		8,300	8,500	8,700
			8,200		8,300	8,500	8,700	Other
E3930 - Misc Advertising
H2281	Leasehold For The Elderly		3,400		3,500	3,500	3,600
			3,400		3,500	3,500	3,600	Promotion & Publicity
E3933 - Marketing
H1000	Council Housing Mgt & Admin		5,200		2,000	2,100	2,100
H2290	Central Control		5,800		4,400	4,500	4,500
			11,000		6,400	6,600	6,600	Promotion & Publicity
Total HRA Expenditure			22,600		18,200	18,600	18,900
Total HRA Expenditure By Type			8,200		8,300	8,500	8,700	Other
			14,400		9,900	10,100	10,200	Promotion & Publicity
			22,600		18,200	18,600	18,900
Note:
1. Recruitment total includes externally funded schemes  - £1.9K in 08/09.
2. Promotion & Publicity total includes externally funded schemes  - £54.1K in 08/09, £30.5K in 09/10, £28.9K in 10/11 and £ 3.3K in 11/12.